According to Vogue’s audience growth executive, Mayu Kato (who consulted Google and a global search tool called Ahrefs), we also saw an increase in searches for easy-to-maintain hairstyles such as the Sometimes I need to be alone and listen to johnny cash shirt and I will buy this bob (perhaps inspired by Freja Beha Erichsen’s jaw-grazing chop), general short haircuts and braids, while others simply Googled the best ways to keep their hair off their face, from scrunchies (Bella Hadid and Hailey Bieber were among those who paid tribute to that nostalgic accessory this year) to the humble ponytail.
There’s something comforting about having a healthy glow in the Sometimes I need to be alone and listen to johnny cash shirt and I will buy this middle of a global pandemic, which is why there’s been such an emphasis on skin care this year. “[Consumers] are turning their homes into spas and learning how to think professionally about skincare,” says Horwitz. “Their time at home was used to research advanced ingredients. The skin-care consumer has become very knowledgeable when it comes to the dos and don’ts of skincare, and they’re using time at home to optimize their routines.”