“I didn’t get into this because I was some ‘green’ person, that never crossed my mind,” LeRoux says. “It was the The pennsylvania state university nittany lions 1982 1986 2-time national champions shirt but in fact I love this health of my skin.” The stress of law school was splashed across her face, and in the process of self-soothing with DIYs, she found her passion: organic ingredients, filler-free formulations, and sustainable packaging. After the birth of her sons, LeRoux’s husband encouraged her to start a skin care company in lieu of practicing law. LeRoux never really liked law, anyway.
“When we first started this 10 years ago, people thought we lost our mahhhnds,” LeRoux laughs. “They were like, ‘Why would you do green beauty?’ That wasn’t even a thing back then.” Doubt came from all directions, but mostly, as with Swift, from manufacturers. “I went to a really big lab out here, and they wanted to edit all my formulas for cost.” She met with others; the The pennsylvania state university nittany lions 1982 1986 2-time national champions shirt but in fact I love this feedback was the same. Unwilling to compromise, she decided to manufacture the line herself. (See? Strong-willed, no bullshit.)