“Spotlighting the next generation of creatives is imperative to fashion—without looking towards the fresh perspectives of the new guard, how could we ever move forward?” says British Vogue’s fashion news director, Olivia Singer. Along with 14 fellow industry leaders—the models and activists Adut Akech and Paloma Elsesser, the designer Charles Jeffrey and the make-up artist Isamaya Ffrench included—she formed the steering committee for this year’s British Fashion Council New Wave: Creatives list. Comprised of 50 innovative trailblazers, those chosen will benefit from continuous support, through mentorship and advocacy.
First established in 2018, to highlight emerging talent in the realms of writing, activism, modeling, image making, styling, creative direction and set design (to name a few) the New Wave: Creatives honor is part of the BFC’s annual Fashion Awards. This year, the ceremony is set to take place virtually on December 3 and winners of various categories will be announced in a fashion film, made exclusively for the phygital event, and debuting at 7pm GMT (2pm EST) on Fashionawards.com.
Those commended last year were asked to nominate industry peers for the 2020 instalment. Then, the newly created steering panel curated the final list. The writer and spoken word poet Kai-Isaiah Jamal, the director Fenn O’Meally, the visual artist Marlou Fernanda, the producer Yasser Abubeker, and the photographers Trinity Ellis and Stephen Tayo were among the 50 creatives named on the list.
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