Part of the appeal of getting an aura photo taken is to codify some internal truth about yourself as the placement and colors themselves have deeper meanings. Most present in the video is blue, representing communication and clarity, and green, which represents healing. As Ices sings, flashes of passionate red come through as well, a reminder that this is a song that confronts loss. That said, Ices and Brown are less interested in what the colors mean rather than what feelings they evoke in those who watch the music video. “It’s a really honest portrait of a song,” Brown says.
As Vogue editors, we often wax poetic on the latest runway must-haves and home decor treasures, but not every item we gush about on this website ultimately ends up in our closets and homes. Our discoveries are nice to behold—they’re lovely to look at and inspire fun conversation—however, of all these cool things to buy, what did we actually end up buying? Each month we’ll highlight those special finds our editors welcomed into their lives—all the things that gave us buyer’s rejoice.
Developing the technology to capture her aura in this heightened state took some trial and error. Brown hooked up Ices to biofeedback sensors which flash different colors depending on what they pick up. Ices performed the song in one take, and Brown’s team quadruple exposed the film to pick up the colors from the biofeedback, moving the camera around the piano in the exact same way. Though the hues are technicolor, Brown says, “there was no editing, no digital compositing or anything.” To their knowledge, this is the first time an aura has been picked up in a moving image rather than a still.
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