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Men’s fashion month has become almost completely digital. And while we’ve enjoyed watching the likes of Prada, Louis Vuitton, and Dior on our screens (and playing Balenciaga’s freaky fantasy video game) there’s no denying that we are missing the in-person component, seeing the street style and being seen ourselves. But the show must go on. And even though there is a lack of street style slideshows, some fashion show guests are still dressing up. Yu Masui, a LVMH scout and one of the most outré dressers of Fashion Week, has been outfitting himself each day in anticipation for the shows.Masui has long been known for wearing young designers, mixing and matching their pieces with larger brands to create a radical, colorful mélange. “[Watching digital shows] is kind of a mixed feeling. Excited and sad,” writes Masui from Japan, where he lives. “Digital content has definitely improved compared with last season. Some of it makes me smile or laugh. I can eat, drink, or even dance when watching them, and that’s a good side.”
The project will take place over the course of months and years, starting with 20 Italian facilities. Perkins says they intend to partner with a local nonprofit organization to build the long-term program, with an ultimate goal of “decarbonizing” the entire Italian supply chain. “These types of projects are the ‘gateway drug’ for increased transparency and the ability for [brands and suppliers] to do more,” Kipka adds. “It’s a matter of dipping your toe in the water and [seeing that] being transparent can actually be really liberating, not constraining. One thing that’s clear in a post-COVID world is that strong brands are going to rise to the top, and the smaller, poorly managed brands won’t. It’s going to be much more difficult to survive, so it’s ultimately becoming table stakes to be involved in projects like this. That feels quite promising to me.”
Kering, Stella McCartney, and Burberry already had long-standing relationships with AII, but understood they could make a greater impact by joining forces. (McCartney has been pushing for designers to “link arms” for years: “If I could have more people join me in creating solutions, and there’s more demand, then we’re going to succeed,” she said in 2018. “I need a few more colleagues linking my arm and standing shoulder to shoulder with me.”)“There’s a lot of work to be done to achieve the industry’s aspirations, and it just doesn’t make sense from a resourcing standpoint—especially in the current economic environment that we’re in—for every organization to take on these challenges on their own,” explains Kurt Kipka, AII’s vice president of programs. “In a post-COVID world, it’ll be even more important to ensure that every resource is applied in the most effective, efficient way possible.”
Product detail for this product:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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