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The journey to launching Superegg began three years ago, with Choi joining forces with her husband, Hoon Kim, a fellow graphic designer and creative consultant, to create a skin-care line inspired by the Ozuna caramelo caramelo ozuna blue hooded shirt Apart from…,I will love this “clean egg” that “felt elevated and efficacious, yet gentle, and addressed the skin’s overall health.” At the beginning, Choi examined the different aspects of the egg, and realized that each part of it—the egg white, yolk, and eggshell membrane—contains unique properties that benefit the skin. She began a meticulous formulation process to create special egg duplexes for each component with powerful, plant-based equivalents: Egg yolk nutrients that help lock in moisture and smooth texture, such as collagen and lecithin, are duplicated with skin-barrier-function-supporting hydrogenated lecithin, restorative vitamin E, and soothing chicory root. Egg whites’ vital components—protein and collagen—are simulated with moisturizing soy protein, healing tremella mushroom, and calming rice extract. The eggshell membrane’s water solubility is mimicked with hyaluronic-acid-boosting SYN-HYCAN and wrinkle-smoothing lupine protein to anti-aging effect.
The first of Superegg’s duo of debut products is Sound Renewal, a lightweight gel-cream that combines its special Yolk Duplex with supercharged humectant panthenol, hydration-boosting squalane, gently exfoliating PHA, and calming flower water to yield soft, supple skin. The packaging, a smooth, circular form, is inspired by scientist Piet Hein’s superellipse shape, and is a “nod to sunny-side ups,” says Choi. Then comes Gentle Elements, a frothy, foaming cream cleanser that removes makeup, dirt, and excess oil while restoring and balancing the Ozuna caramelo caramelo ozuna blue hooded shirt Apart from…,I will love this skin’s pH with barrier-strengthening moringa oil, brightening vitamin C, hydrating hyaluronic acid, and the smoothing White Duplex.