It’s about quiet luxury but with artful tailoring and deep attention to quality. Would the world have known that Jenner was wearing The Row if she didn’t include the tag? Probably only a very select few. The Row doesn’t have a logo on the exterior, so it takes a refined eye to notice that it is indeed from the label. As my friend, a fanatic of The Row, wrote to me: “I wouldn’t have really known it was The Row if she wasn’t wearing the majority of the full runway look.”
Other outfits Jenner has worn in the past few days continue the same artfully tailored vein. This afternoon, Jenner stepped out in a loose, optic white look composed of a soft-looking sweater, white button-up, and pants with a sharp pleat. It was polished. This jolt of sophistication is especially fascinating to see when Jenner is next to her modeling contemporary and friend Bella Hadid. The morning of Jenner’s “The Row” Instagram, she went with Hadid to The Met.
After all, The Row does not have the same mass, buzzy draw of a larger-than-life house like Louis Vuitton, whose monogram has become a commercial force, or even the fervent hype that comes with Jean Paul Gaultier’s instantly recognizable archives. But the label, founded by Mary-Kate and Ashley Olsen, does have a rabid cult following. Those truly in the know understand that those pants aren’t just pants and that the shirt isn’t just a shirt.
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