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“YouTube viewers are savvy, and they can tell immediately when a creator is faking it,” Derek Blasberg, YouTube’s head of fashion and beauty, explains of Violette’s polished-to-a-point appeal. “She is the real deal, and that’s why she has performed well on the platform.” That, and the fact that she made it a priority to evolve her own channel into a network that showcases content from like-minded contributors, such as chef-activist Sophia Roe and British-Indian blogger Kavita Meera Mehta. “She’s a multihyphenate artist, really, not just a makeup artist,” says Glossier founder Emily Weiss, who became fast friends with Violette after they met in Cannes in 2012, during Weiss’s erstwhile days as a blogger. “She has a practical and playful approach to translating beauty and makeup into everyday life, which is often very hard for professionals to do.”
As a fine-arts student at the prestigious École du Louvre in Paris, Violette stumbled into makeup, intrigued by the idea of using the face as a canvas. With no formal training and without assisting a more established artist—the most tried-and-true road to success—she decided to pursue a career in beauty. After a yearlong stint in New York at 19, knocking on the doors of modeling agencies and showing up to shoots with her own loose pigments, she moved back to Paris with a four-year goal: Make it work as a makeup artist on her own terms, or move on. Early jobs at French Vogue helped her build a reputation for custom-mixed colors and modern textures, earning her industry support and exposure. In 2012, at just 27 years old, she was named international makeup designer for Dior Beauty, the youngest in the brand’s history. When Violette returned to New York three years later, similarly determined to make it work in the U.S., she launched her YouTube channel, which features a confessional and upbeat tone and covers everything from the impact of pregnancy on skin and hair (Inès, her daughter with her photographer husband, Steven, was born in 2019) to the mood-boosting power of a red lip.
The result is what she calls “street luxury”—top-shelf formulas at accessible prices. A unisex roll-on fragrance smells of musky vetiver, while an ingenious volumizing and oil-absorbing dry shampoo has a built-in brush applicator for on-the-go touch-ups. There’s also a single, universal highlighter for all skin tones, six liquid eye paints in highly pigmented colors that are easily blended with fingertips, and the only red lip color you need—a creamy blue-toned crimson designed to mimic the color and finish of rose petals in Paris’s Bagatelle gardens. But the standout offering just might be the Boum Boum Milk, a three-in-one toner, serum, and moisturizer with an innovative creamy spray-on texture that Violette formulated with clean-beauty chemist Luc Jugla. “It’s my hero product,” she says, walking me through how easily the hydrating Icelandic glacial water– and–fermented birch-sap emulsion mists onto the skin.
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