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First stop for William’s avatar? H&M’s newly launched Looops Island in Animal Crossing, Nintendo’s juggernaut simulation game. The platform has become a fixture within fashion, with luxury labels like Valentino, Marc Jacobs and launching pop-ups and recreations of their looks in the Nintendo Switch game. H&M’s version offers something different. Users are able to recycle their game outfits into new ones using an online version of Looop, H&M’s in-store garment-to-garment recycling system. Currently available at a select locations, the virtual version gives everyone a chance to experience the technology.
For her first initiative, Williams worked to create a digital avatar who will make her debut in the partnership’s launch video and appear at multiple VR events throughout the year. The actor’s platinum-haired digital twin was created by the animators at Goodby Kansas Studio, the VFX geniuses who brought a digital Keanu Reeves into the Cyberpunk 2077 game and turned back the clock in Paris for Wes Anderson’s upcoming film The French Dispatch. For Williams, the process of creating an accurate digital representation was an experience in itself. “We did these full-body scans to see all the different muscles moving in my face and every strand of hair,” she explains. “Then I got to work on her image, pick her hair color—we made her blonde—scale up and down on the makeup and go back and forth on the colors.” Even the fashions received a virtual tweak. “It’s the outfit I wore in real life, but they took it and made this computer-generated, over the top version,” says Williams
For Williams, an avid gamer, the Animal Crossing component was a bonus. “I’m obsessed with it,” she says of the game. “I discovered last year that it was a great place to buy virtual clothes and get dressed up sustainably. I think we’ve all used gaming and the internet to escape this year, and it’s truly influenced our lives. Virtual fashion is such an exciting new concept, so it’s a win-win situation.” Equally advantageous the virtual meet and greets Williams will be conducting alongside H&M’s Global Sustainability Manager, Pascal Brun. The first, which takes place on Looop island on the 13th will be a chat about recycling and circular fashion.
Product detail for this product:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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