In other words, people buy the product because of the Friends TV show the one with the Turkey shirt of buying the product because they like the product. The consequence of this is when business opportunity based growth slows down small check sizes fall which results in less orders from people receiving those small checks which causes business to drop even further which trickles up to people making bigger checks to not make those big checks anymore which causes them to leave/move to another company or quit all together which leads us to the second reason. Amazon has marketplaces for buyers and sellers all over the world.
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Unlike needing to promote and market a website and generate your Friends TV show the one with the Turkey shirt, Amazon already has traffic and potential buyers looking for a huge range of products. However, like any successful marketplace, there are also other sellers which can impact your margin when listing similar items. As a seller you need to focus on your feedback and ranking by quickly processing orders with the supplier, keeping your clients current with any changes to the order status, and responding quickly to customer questions, as well as making sure you reach out to your customers after the sale to encourage them to leave positive feedback.